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In an effort to keep its chicken sandwich hype alive amidst a devastating shortage, Popeyes has announced a new comedic initiative that encourages customers to "BYOB" (bring your own bun) into any Popeyes location to make DIY chicken sandwiches with its three-piece tender menu item. The campaign was announced via Twitter (shown below) and features Popeyes customers fumbling with chicken sandwich materials, all while questioning the validity of the initiative.Popeyes is attached to the level of a...
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